@article{1363805,
      author = {Jones, John Philip.},
      url = {http://library.usi.edu/record/1363805},
      title = {How to use advertising to build strong brands/},
      publisher = {Sage Publications,},
      recid = {1363805},
      pages = {394 p. :},
      address = {Thousand Oaks, Calif. :},
      year = {1999},
}