Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement / Klaus Zwerina.
1997
HF5415.32 .Z847 1997
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Details
Title
Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement / Klaus Zwerina.
Author
ISBN
9783790810455
9783642500138 (e-book)
9783642500138 (e-book)
Published
Berlin, [Germany] ; Heidelberg, [Germany] : Springer-Verlag, 1997.
Copyright
©1997
Language
English
Description
1 online resource (173 pages) : illustrations, tables.
Call Number
HF5415.32 .Z847 1997
Dewey Decimal Classification
658.8343
Note
"With 8 Figures and 12 Tables."
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed June 9, 2017).
Series
Contributions to management science.
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