001367076 000__ 04595nam\a2200673\i\4500
001367076 001__ 1367076
001367076 003__ MiAaPQ
001367076 005__ 20211106003648.0
001367076 006__ m\\\\\o\\d\\\\\\\\
001367076 007__ cr\cn\nnnunnun
001367076 008__ 150806s2015\\\\nyu\\\\\oab\\\001\0\eng\d
001367076 020__ $$a9781606499771$$qe-book
001367076 020__ $$z9781606499764$$qpaperback
001367076 035__ $$a(MiAaPQ)EBC4713504
001367076 035__ $$a(Au-PeEL)EBL4713504
001367076 035__ $$a(CaPaEBR)ebr11085723
001367076 035__ $$a(CaONFJC)MIL819331
001367076 035__ $$a(OCoLC)919086061
001367076 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
001367076 050_4 $$aHF5415.2$$b.P755 2015
001367076 0820_ $$a658.83$$223
001367076 1001_ $$aPrince, Melvin.,$$eauthor.
001367076 24510 $$aMarket sensing today /$$cMelvin Prince and Constantinos-Vasilios Priporas.
001367076 250__ $$aFirst edition.
001367076 264_1 $$aNew York, New York (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2015.
001367076 300__ $$a1 online resource (xxvii, 172 pages)
001367076 336__ $$atext$$2rdacontent
001367076 337__ $$acomputer$$2rdamedia
001367076 338__ $$aonline resource$$2rdacarrier
001367076 4901_ $$aMarketing strategy collection,$$x2150-9662
001367076 504__ $$aIncludes bibliographical references and index.
001367076 5050_ $$a1. Continuities in market sensing theory / Melvin Prince and Constantinos-Vasilios Priporas -- 2. Rethinking competitive analysis from a market sensing perspective / Dilip S. Mutum, Bang Nguyen, and T.C. Melewar -- 3. Market sensing and competitive intelligence / Son K. Lam -- 4. Market sensing and sense making using unstructured big data / Jerry Wind and Vincent Schiavone -- 5. A strategic tool for market sensing: ZMET / James Forr, Alan Creedy, and Joseph Plummer -- 6. Market sensing in practice with Google / Subroto Roy -- 7. Market sensing, mind genomics, and health promotion / Gillie Gabay, Michael L. Kochman, and Howard Moskowitz -- 8. Old good ideas can re-emerge with the new technology and imagination: lessons from the history of market sensing / Vincent Barabba -- Index.
001367076 506__ $$aAccess limited to authorized users.
001367076 5203_ $$aThe concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature and especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. The present volume, Market Sensing Today, is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth. This book of contemporary tested and comprehensive concepts and methods grounded in diverse and rich experience is intended to stimulate creativity and insightful approaches for educators offering courses in strategy as well as for practitioners involved in crucial strategic decision making.
001367076 588__ $$aTitle from PDF title page (viewed on August 6, 2015).
001367076 650_0 $$aMarketing research.
001367076 653__ $$acompetitive analysis
001367076 653__ $$acompetitive intelligence systems
001367076 653__ $$adissemination
001367076 653__ $$aemotions
001367076 653__ $$aimagination
001367076 653__ $$ainformation
001367076 653__ $$amarket assessment
001367076 653__ $$amarket capabilities
001367076 653__ $$amarket sensing
001367076 653__ $$amind genomics
001367076 653__ $$anew technology
001367076 653__ $$aunstructured big data
001367076 653__ $$aunstructured market sensing
001367076 653__ $$aZMET
001367076 655_0 $$aElectronic books
001367076 7001_ $$aPriporas, Constantinos-Vasilios.,$$eauthor.
001367076 77608 $$iPrint version:$$z9781606499764
001367076 830_0 $$aMarketing strategy collection.$$x2150-9662
001367076 852__ $$bebk
001367076 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4713504$$zOnline Access
001367076 909CO $$ooai:library.usi.edu:1367076$$pGLOBAL_SET
001367076 980__ $$aBIB
001367076 980__ $$aEBOOK
001367076 982__ $$aEbook
001367076 983__ $$aOnline