Organizing marketing and sales : mastering contemporary B2B challenges / edited by Per Andersson, Björn Axelsson, Christopher Rosenqvist, Stockholm School of Economics, Stockholm, Sweden.
2018
HF5415 .O74 2018
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Details
Title
Organizing marketing and sales : mastering contemporary B2B challenges / edited by Per Andersson, Björn Axelsson, Christopher Rosenqvist, Stockholm School of Economics, Stockholm, Sweden.
Edition
First edition.
ISBN
9781787549692
9781787549685 (e-book)
9781787549685 (e-book)
Published
Bingley : Emerald Publishing, 2018.
Language
English
Description
1 online resource (363 pages) : illustrations
Call Number
HF5415 .O74 2018
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed June 4, 2018).
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