@article{136894,
      note = {Includes index.},
      author = {Nelson, Roy Paul.},
      url = {http://library.usi.edu/record/136894},
      title = {The design of advertising /},
      publisher = {W. C. Brown Co.,},
      recid = {136894},
      pages = {xv, 337 p. :},
      address = {Dubuque, Iowa :},
      year = {1977},
}