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Persuasion in public discourse : cognitive and functional perspectives / edited by Jana Pelclová and Wei-lun Lu.

Pelclová, Jana, editor.; Lu, Wei-lun (Linguist), editor.
2018
P301.5.P47 P47 2018
Available Online
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Title
Persuasion in public discourse : cognitive and functional perspectives / edited by Jana Pelclová and Wei-lun Lu.
ISBN
9789027201386 (hb : alk. paper)
9789027263599 (e-book)
Published
Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]
Copyright
©2018
Language
English
Description
1 online resource (342 pages) : illustrations.
Call Number
P301.5.P47 P47 2018
Summary
"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Pelclová, Jana, editor.
Lu, Wei-lun (Linguist), editor.
Series
Discourse approaches to politics, society, and culture ; v. 79.
Available in Other Form
Persuasion in public discourse : cognitive and functional perspectives.
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Record Appears in
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All Resources
Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna
Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc
Metaphor as a (de-)legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu
Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana
"The end is near" : negative attitude and fear in political discourse / Francisco O. D. Veloso and Dezheng Feng
Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina
Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A. Beckett
Saving face online : institutional responses to negative customer reviews on Trip Advisor / Christopher Hopkinson
Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng
Persuasion in academic discourse : cross-cultural variation in anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová
Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas
Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová
Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović.

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