@article{1369908,
      author = {Parvatiyar, Atul, and Sisodia, Rajendra,},
      url = {http://library.usi.edu/record/1369908},
      title = {Handbook of advances in marketing in an era of disruptions  : essays in honour of Jagdish N. Sheth /},
      recid = {1369908},
      pages = {1 online resource (693 pages)},
}