Healthcare marketing : a case study approach / Leigh W. Cellucci, Carla Wiggins, and Tracy J. Farnsworth.
2014
RA971 .C45 2014
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Details
Title
Healthcare marketing : a case study approach / Leigh W. Cellucci, Carla Wiggins, and Tracy J. Farnsworth.
Author
Cellucci, Leigh W., author.
ISBN
9781567936056
9781640550797 (e-book)
9781640550797 (e-book)
Published
Chicago, Illinois ; Arlington, Virginia : Health Administration Press : AUPHA Press, [2014]
Copyright
©2014
Language
English
Description
1 online resource (xxii, 227 pages)
Call Number
RA971 .C45 2014
Dewey Decimal Classification
362.1068
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Farnsworth, Tracy J., author.
Wiggins, Carla, author.
Wiggins, Carla, author.
Available in Other Form
Healthcare marketing : a case study approach.
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Online Access
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