TY  - GEN
T1  - Decoding customer value at the bottom of the pyramid :an urban India marketing perspective /
AU  - Srivastava, Ritu,
CN  - HC440.P6
ID  - 1371263
KW  - Poverty
SN  - 9781948976121 (e-book)
TI  - Decoding customer value at the bottom of the pyramid :an urban India marketing perspective /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5984535
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5984535
ER  -