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001371263 020__ $$z9781948976114
001371263 020__ $$a9781948976121 (e-book)
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001371263 050_4 $$aHC440.P6$$b.S658 2020
001371263 0820_ $$a339.460954$$223
001371263 1001_ $$aSrivastava, Ritu,$$eauthor.
001371263 24510 $$aDecoding customer value at the bottom of the pyramid :$$ban urban India marketing perspective /$$cRitu Srivastava.
001371263 264_1 $$aNew York, New York :$$bBusiness Expert Press,$$c[2020]
001371263 264_4 $$c©2020
001371263 300__ $$a1 online resource (x, 163 pages) :$$billustrations
001371263 336__ $$atext$$btxt$$2rdacontent
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001371263 506__ $$aAccess limited to authorized users.
001371263 588__ $$aDescription based on print version record.
001371263 650_0 $$aPoverty$$zIndia.
001371263 655_0 $$aElectronic books
001371263 77608 $$iPrint version:$$aSrivastava, Ritu.$$tDecoding customer value at the bottom of the pyramid : an urban India marketing perspective.$$dNew York, New York : Business Expert Press, c2020 $$z9781948976114
001371263 852__ $$bebk
001371263 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5984535$$zOnline Access
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