Decoding customer value at the bottom of the pyramid : an urban India marketing perspective / Ritu Srivastava.
2020
HC440.P6 .S658 2020
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Details
Title
Decoding customer value at the bottom of the pyramid : an urban India marketing perspective / Ritu Srivastava.
Author
Srivastava, Ritu, author.
ISBN
9781948976114
9781948976121 (e-book)
9781948976121 (e-book)
Published
New York, New York : Business Expert Press, [2020]
Copyright
©2020
Language
English
Description
1 online resource (x, 163 pages) : illustrations
Call Number
HC440.P6 .S658 2020
Dewey Decimal Classification
339.460954
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Decoding customer value at the bottom of the pyramid : an urban India marketing perspective.
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