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Narratives of Difference in Globalized Cultures : Reading Transnational Cultural Commodities.

9783319621326
3319621327 (Trade Cloth)

New York : Palgrave Macmillan Jan. 2018 Secaucus : Springer [distributor]

English

1 online resource (xvi, 251 pages) : illustrations.

9783319621326

809.933

Annotation About how the marketing of transnational cultural commodities capitalizes on difference and its appeal for cosmopolitan consumers in our postmodern globalized world. At what price? What ethical and political conundrums does the artist/writer/reader confront when going global? This volume analyzes why difference - whether gender, sexual, racial, ethnic, or linguistic - has become such a prominent element in the contemporary cultural field, and the effects of this prevalence on the production, circulation and reception of cultural commodities in the context of globalization.

Annotation About how the marketing of transnational cultural commodities capitalizes on difference and its appeal for cosmopolitan consumers in our postmodern globalized world. At what price? What ethical and political conundrums does the artist/writer/reader confront when going global? This volume analyzes why difference - whether gender, sexual, racial, ethnic, or linguistic - has become such a prominent element in the contemporary cultural field, and the effects of this prevalence on the production, circulation and reception of cultural commodities in the context of globalization.

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