TY - BOOK AB - Joe and Bob Switzer were very different brothers. Bob was a studious planner who wanted to grow up to be a doctor. Joe dreamed of making his fortune in show business and loved magic tricks and problem-solving. When an accident left Bob recovering in a darkened basement, the brothers began experimenting with ultraviolet light and fluorescent paints. Together they invented a whole new kind of color, one that glows with an extra-special intensity ... Day-Glo. AU - Barton, Chris, AU - Persiani, Tony, CN - QC477 CN - QC477 ID - 1372922 KW - Fluorescence KW - Colors KW - Paint KW - Colors. N2 - Joe and Bob Switzer were very different brothers. Bob was a studious planner who wanted to grow up to be a doctor. Joe dreamed of making his fortune in show business and loved magic tricks and problem-solving. When an accident left Bob recovering in a darkened basement, the brothers began experimenting with ultraviolet light and fluorescent paints. Together they invented a whole new kind of color, one that glows with an extra-special intensity ... Day-Glo. SN - 9781570916731 SN - 157091673X T1 - The Day-Glo brothers :the true story of Bob and Joe Switzer's bright ideas and brand-new colors / TI - The Day-Glo brothers :the true story of Bob and Joe Switzer's bright ideas and brand-new colors / ER -