Positioning for advantage : techniques and strategies to grow brand value / Kimberly A. Whitler.
Whitler, Kimberly A., author.; EBSCOhost
2021
HD69.B7 W45 2021
Available Online

Linked e-resources

Linked Resource
Online Access

Details

Title
Positioning for advantage : techniques and strategies to grow brand value / Kimberly A. Whitler.
Author
Whitler, Kimberly A., author.
ISBN
9780231548113 (electronic book)
0231548117 (electronic book)
9780231189002
0231189001
Published
New York : Columbia University Press, [2021]
Language
English
Description
1 online resource (1 volume) : illustrations.
Call Number
HD69.B7 W45 2021
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ipswich, MA Available via World Wide Web.
Source of Description
Description based on print version record.
Added Corporate Author
EBSCOhost
Available in Other Form
Print version: 0231189001
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Introduction and Organizing Framework
The Marketing Impact Framework
The Positioning Concept
The Brand Essence Statement
Strategy Mapping Methods
The Strategic Marketing Plan
The Creative Brief
The Marketing Technology Blueprint
Key Opinion Leader and Influencer Mapping
Brand Measurement Methods
Activating the Tools through Practice and Implementation.

Browse Subjects

Show more subjects...

Statistics

from
to
Export