TY  - GEN
AU  - Whitler, Kimberly A.,
CN  - HD69.B7
ID  - 1373697
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Product management.
LK  - https://univsouthin.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2458720
SN  - 9780231548113 
SN  - 0231548117 
T1  - Positioning for advantage :techniques and strategies to grow brand value /
TI  - Positioning for advantage :techniques and strategies to grow brand value /
UR  - https://univsouthin.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2458720
ER  -