001373697 000__ 02048nam\a22004571i\4500 001373697 001__ 1373697 001373697 003__ NhCcYBP 001373697 005__ 20210901003136.0 001373697 006__ m\\\\\o\\d\\\\\\\\ 001373697 007__ cr\un\nnnunnun 001373697 008__ 210827s2021\\\\nyu\\\\\ob\\\\001\0\eng\d 001373697 020__ $$a9780231548113 $$q(electronic book) 001373697 020__ $$a0231548117 $$q(electronic book) 001373697 020__ $$z9780231189002 001373697 020__ $$z0231189001 001373697 040__ $$aNhCcYBP$$cNhCcYBP 001373697 050_4 $$aHD69.B7$$bW45 2021 001373697 08204 $$a658.8/27$$223 001373697 1001_ $$aWhitler, Kimberly A.,$$eauthor. 001373697 24510 $$aPositioning for advantage :$$btechniques and strategies to grow brand value /$$cKimberly A. Whitler. 001373697 264_1 $$aNew York :$$bColumbia University Press,$$c[2021] 001373697 300__ $$a1 online resource (1 volume) :$$billustrations. 001373697 336__ $$atext$$btxt$$2rdacontent 001373697 337__ $$acomputer$$bc$$2rdamedia 001373697 338__ $$aonline resource$$bcr$$2rdacarrier 001373697 504__ $$aIncludes bibliographical references and index. 001373697 5050_ $$aIntroduction and Organizing Framework -- The Marketing Impact Framework -- The Positioning Concept -- The Brand Essence Statement -- Strategy Mapping Methods -- The Strategic Marketing Plan -- The Creative Brief -- The Marketing Technology Blueprint -- Key Opinion Leader and Influencer Mapping -- Brand Measurement Methods -- Activating the Tools through Practice and Implementation. 001373697 506__ $$aAccess limited to authorized users 001373697 533__ $$aElectronic reproduction.$$bIpswich, MA$$nAvailable via World Wide Web. 001373697 588__ $$aDescription based on print version record. 001373697 650_0 $$aBrand name products$$xManagement. 001373697 650_0 $$aBranding (Marketing) 001373697 650_0 $$aProduct management. 001373697 655_0 $$aElectronic books 001373697 7102_ $$aEBSCOhost 001373697 77608 $$iPrint version:$$z9780231189002$$z0231189001$$w(DLC) 2020056646 001373697 852__ $$bebk 001373697 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2458720$$zOnline Access 001373697 909CO $$ooai:library.usi.edu:1373697$$pGLOBAL_SET 001373697 980__ $$aBIB 001373697 980__ $$aEBOOK 001373697 982__ $$aEbook 001373697 983__ $$aOnline