Customer centricity : focus on the right customers for strategic advantage / Peter Fader.

Intro
Copyright
Contents
Preface: You Must Read This Before Entering the Time Capsule
Introduction
Chapter 1: Product Centricity: Cracks in the Foundation
Chapter 2: Customer Centricity: The New Model for Success
Chapter 3: Customer Equity: New Views on Value
Chapter 4: Customer Lifetime Value: The Real Worth of Your Customers
Chapter 5: Customer Relationship Management: The First Step Toward Customer Centricity
Conclusion
Afterword
Acknowledgments
About the Wharton Executive Essentials Series
About the Author
About Wharton School Press