@article{1375158,
      recid = {1375158},
      author = {Bruenger, David,},
      title = {Making money, making music : history and core concepts /},
      pages = {1 online resource (301 pages) :},
      abstract = {"Making money, making music is an alternative music  business text, providing an entrepreneurial toolbox, based  on historical analysis, trends, and patterns in music  enterprise. It begins by introducing core principles and  processes and shows how to apply them adaptively to new  contexts, so that students gain a deeper understanding not  only of how things work in the music business, but why. By  applying essential concepts to a variety of real-life  situations, students improve their capacity to critically  analyze, solve problems, and even predict where music and  money will converge in a rapidly evolving culture and  marketplace."--Provided by publisher.},
      url = {http://library.usi.edu/record/1375158},
}