Making money, making music : history and core concepts / David Bruenger.

Making money, making music : history and core concepts / David Bruenger.

9780520292581
9780520292598
9780520292581
9780520966062 (electronic book)

Oakland, California : University of California Press, [2016]

©2016

English

1 online resource (301 pages) : illustrations

ML3790 .B7767 2016

780.23/73

"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace."--Provided by publisher.

Includes bibliographical references and index.

Access limited to authorized users.

Description based on print version record.

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