Beyond multi-channel marketing : critical issues in dual marketing / edited by Maria Palazzo, Pantea Foroudi, Alfonso Siano.
Palazzo, Maria, editor.; Foroudi, Pantea, 1974- editor.; Siano, Alfonso, editor.
2020
HF5415.126 .B496 2020
Available Online

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Title
Beyond multi-channel marketing : critical issues in dual marketing / edited by Maria Palazzo, Pantea Foroudi, Alfonso Siano.
ISBN
9781838676865
9781838676858 (e-book)
Published
Bingley, England : Emerald Publishing, [2020]
Copyright
©2020
Language
English
Description
1 online resource (xvii, 245 pages)
Call Number
HF5415.126 .B496 2020
Dewey Decimal Classification
658.84
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Palazzo, Maria, editor.
Foroudi, Pantea, 1974- editor.
Siano, Alfonso, editor.
Available in Other Form
Beyond multi-channel marketing : critical issues in dual marketing.
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Online Access
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