The organic growth playbook :: activate high-yield behaviors to achieve extraordinary results--every time /: Bernard J. Jaworski, Robert S. Lurie.

Name: The organic growth playbook : activate high-yield behaviors to achieve extraordinary results--every time / Bernard J. Jaworski, Robert S. Lurie.
ISBN: 9781839826849 (e-book)

Jaworski, Bernard J.,; Lurie, Bob,

The organic growth playbook : activate high-yield behaviors to achieve extraordinary results--every time / Bernard J. Jaworski, Robert S. Lurie.

Jaworski, Bernard J., author.; Lurie, Bob, author.

2020

HF5415 .J396 2020

Available Online

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Title

The organic growth playbook : activate high-yield behaviors to achieve extraordinary results--every time / Bernard J. Jaworski, Robert S. Lurie.

Author

Jaworski, Bernard J., author.

ISBN

9781839826870
9781839826849 (e-book)

Published

Bingley, England : Emerald Publishing, 2020.

Language

English

Description

1 online resource (305 pages).

Call Number

HF5415 .J396 2020

Dewey Decimal Classification

658.8

Summary

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

Bibliography, etc. Note

Includes bibliographical references and index.

Access Note

Access limited to authorized users.

Source of Description

Description based on print version record.

Added Author

Lurie, Bob, author.

Series

AMA leadership series

Available in Other Form

Organic growth playbook : activate high-yield behaviors to achieve extraordinary results--every time.