001376957 000__ 04316cam\\2200661\i\4500
001376957 001__ 1376957
001376957 003__ OCoLC
001376957 005__ 20231016131156.0
001376957 006__ m\\\\\o\\d\\\\\\\\
001376957 007__ cr\|||||||||||
001376957 008__ 200318s2020\\\\nyua\\\\ob\\\\000\0\eng\\
001376957 010__ $$a2020012040
001376957 019__ $$a1159790457$$a1191741549
001376957 020__ $$a9780525574521$$qelectronic book
001376957 020__ $$a0525574522$$qelectronic book
001376957 020__ $$z9780525574514$$qhardcover
001376957 02802 $$aEB00802422$$bRecorded Books
001376957 035__ $$a(OCoLC)1155485915
001376957 035__ $$a1376957
001376957 040__ $$aDLC$$beng$$erda$$cDLC$$dOCLCO$$dTOH$$dYDX$$dOCLCF$$dYDX$$dRECBK$$dTEFOD$$dN$T$$dEBLCP$$dOCLCQ
001376957 042__ $$apcc
001376957 049__ $$aISEA
001376957 05004 $$aHM741$$b.A73 2020
001376957 08200 $$a303.48/33$$223
001376957 1001_ $$aAral, Sinan,$$eauthor.
001376957 24514 $$aThe hype machine /$$bhow social media disrupts our elections, our economy, and our health--and how we must adapt /$$cSinan Aral.
001376957 264_1 $$aNew York :$$bCurrency,$$c[2020]
001376957 300__ $$a1 online resource (xv, 391 pages) :$$billustrations, maps
001376957 336__ $$atext$$btxt$$2rdacontent
001376957 337__ $$acomputer$$bc$$2rdamedia
001376957 338__ $$aonline resource$$bcr$$2rdacarrier
001376957 504__ $$aIncludes bibliographical references.
001376957 5050_ $$aThe New Social Age -- The End of Reality -- The Hype Machine -- Your Brain on Social Media -- A Network's Gravity is Proportional to Its Mass -- Personalized Mass Persuasion -- Hypersocialization -- Strategies for a Hypersocialized World -- The Attention Economy and the Tyranny of Trends -- The Wisdom and Madness of Crowds -- Social Media's Promise Is Also Its Peril -- Building a Better Hype Machine: Privacy, Free Speech, and Antitrust in the New Social Age.
001376957 506__ $$aAccess limited to authorized users.
001376957 520__ $$a"Social media connected the world--and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress. Today we have the ability, unprecedented in human history, to amplify our interactions with each other through social media. It is paramount, MIT social media expert Sinan Aral says, that we recognize the outsized impact social media has on our culture, our democracy, and our lives in order to steer today's social technology toward good, while avoiding the ways it can pull us apart. Otherwise, we could fall victim to what Aral calls "The Hype Machine." As a senior researcher of the longest-running study of fake news ever conducted, Aral found that lies spread online farther and faster than the truth--a harrowing conclusion that was featured on the cover of Science magazine. Among the questions Aral explores following twenty years of field research: Did Russian interference change the 2016 election? And how is it affecting the vote in 2020? Why does fake news travel faster than the truth online? How do social ratings and automated sharing determine which products succeed and fail? How does social media affect our kids? First, Aral links alarming data and statistics to three accelerating social media shifts: hyper-socialization, personalized mass persuasion, and the tyranny of trends. Next, he grapples with the consequences of the Hype Machine for elections, businesses, dating, and health. Finally, he maps out strategies for navigating the Hype Machine, offering his singular guidance for managing social media to fulfill its promise going forward. Rarely has a book so directly wrestled with the secret forces that drive the news cycle every day"--$$cProvided by publisher.
001376957 588__ $$aDescription based on online resource; title from digital title page (viewed on October 07, 2020).
001376957 650_0 $$aSocial media$$xMoral and ethical aspects.
001376957 650_0 $$aInformation society.
001376957 650_0 $$aSocial interaction.
001376957 650_0 $$aPropaganda.
001376957 650_0 $$aCommon fallacies.
001376957 650_7 $$aCommon fallacies$$2fast$$0(OCoLC)fst01430086
001376957 650_7 $$aInformation society$$2fast$$0(OCoLC)fst00972767
001376957 650_7 $$aPropaganda$$2fast$$0(OCoLC)fst01078957
001376957 650_7 $$aSocial interaction$$2fast$$0(OCoLC)fst01122562
001376957 650_7 $$aBUSINESS & ECONOMICS / Consumer Behavior.$$2bisacsh
001376957 655_4 $$aElectronic books.
001376957 655_0 $$aElectronic books.
001376957 77608 $$iPrint version:$$aAral, Sinan.$$tThe hype machine$$bFirst edition.$$dNew York : Currency, [2020]$$z9780525574514$$w(DLC)  2020012039
001376957 852__ $$bebk
001376957 85640 $$3eBooks on EBSCOhost$$uhttps://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2349980$$zOnline Access
001376957 909CO $$ooai:library.usi.edu:1376957$$pGLOBAL_SET
001376957 938__ $$aEBSCOhost$$bEBSC$$n2349980
001376957 980__ $$aBIB
001376957 980__ $$aEBOOK
001376957 982__ $$aEbook
001376957 983__ $$aOnline