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Table of Contents
The Small Business: You are a Very Big Part of America
Why? Tough Questions, Tough Decisions
Crucial Numbers
Concentric Circles
Getting Visible
Bringing in Business
The Craft of Persuasion
Relationships
Vulnerabilities
The Power of Email
The Right Way to Use Social Media
Power Tools
Your Team
Eyes Wide Open
Epilogue: When to Abandon the Dream?
Why? Tough Questions, Tough Decisions
Crucial Numbers
Concentric Circles
Getting Visible
Bringing in Business
The Craft of Persuasion
Relationships
Vulnerabilities
The Power of Email
The Right Way to Use Social Media
Power Tools
Your Team
Eyes Wide Open
Epilogue: When to Abandon the Dream?