Unpacking creativity : the power of figurative communication in advertising / Paula Pérez Sobrino, University of La Rioja, Jeannette Littlemore, University of Birmingham, Samantha Ford, University of Birmingham.
2021
HF5823 .P377 2021
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Title
Unpacking creativity : the power of figurative communication in advertising / Paula Pérez Sobrino, University of La Rioja, Jeannette Littlemore, University of Birmingham, Samantha Ford, University of Birmingham.
ISBN
9781108562409 (electronic book)
110856240X (electronic book)
9781108594523 (electronic book)
9781108473538
9781108461863
110856240X (electronic book)
9781108594523 (electronic book)
9781108473538
9781108461863
Published
Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2021.
Copyright
©2021
Language
English
Description
1 online resource (xx, 301 pages) : illustrations.
Call Number
HF5823 .P377 2021
Dewey Decimal Classification
659.1
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on August 19, 2021).
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