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Part I. Initiating Worksite Health Promotion
Chapter 1. The Case for Worksite Health Promotion ; Factors Behind Rising Health Care Costs ; Health Costs and Health Promotion ; A Brief History of Worksite Health Promotion ; Why Businesses Offer Health Promotion
Chapter 2. Determining Employees' Needs and Interests ; Identifying Employees' Needs ; Assessing Employees' Needs
Part II. Planning Worksite Health Promotion Programs
Chapter 3. Preparing Program Goals ; Establishing Vision and Mission Statements ; Setting Appropriate Goals ; Anticipating Realistic Results
Chapter 4. Establishing Healthy Lifestyle Programs ; Programming Philosophy ; Exercise and Physical Fitness ; Nutrition ; Weight Control ; Back Health ; Prenatal Health ; Smoking Control ; AIDS Education and HIV Disease Prevention ; Medical Self-Care and Health Care Consumerism ; Financial Wellness
Chapter 5. Funding and Resource Considerations ; Allocating Resources ; Funding WHP ; Preparing a Budget ; Preparing Your Proposal ; Positioning WHP in an Integrated Framework
Part III. Providing and Evaluating Worksite Health Promotion
Chapter 6. Building a Healthy Worksite Environment ; Cultivating a Healthy Culture ; Reducing Occupational Injury ; Personalizing Disability Management ; Implementing Employee Assistance Programs ; Creating a Less Stressful Worksite
Chapter 7. Promoting and Launching Worksite Programs ; Developing a Marketing Strategy ; Using E-Health Technology ; Preparing Employees to Take Action ; Developing a Health Fair ; Conducting Employee Health Screening ; Managing Risk and Liability ; Giving the Program a Trial Run
Chapter 8. Evaluating Health Promotion Efforts ; Identifying Program Stakeholders ; Establishing Goals for Evaluation ; Developing Intervention Goals ; Establishing Measurable Objectives ; Developing Your Evaluation Approach ; Choosing an Evaluation Design ; Emphasizing Economic-Based Evaluations
Part IV. Managing Essential WHP Considerations
Chapter 9. Overcoming Challenges of Company Size ; Small Businesses ; Multisite Operations
Chapter 10. Building a Career in WHP ; Academic Preparation ; Professional Certification ; Professional Resources ; Job Seeking.

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