@article{1377921,
      recid = {1377921},
      author = {Varey, Richard J.,},
      title = {Marketing communication: principles and practice /},
      publisher = {Routledge,},
      address = {London ;},
      pages = {xxv, 389 p. :},
      year = {2002},
      url = {http://library.usi.edu/record/1377921},
}