Marketing communication: principles and practice / Richard J. Varey.
2002
HF5415.123 .V37 2002
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Title
Marketing communication: principles and practice / Richard J. Varey.
Author
ISBN
041523039X
0415230403 (pbk.)
0415230403 (pbk.)
Publication Details
London ; New York : Routledge, 2002.
Language
English
Description
xxv, 389 p. : ill.
Call Number
HF5415.123 .V37 2002
Bibliography, etc. Note
Includes bibliographical references (p. [360]-377) and index.
Access Note
Access limited to authorized users.
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