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001378137 0247_ $$a10.1007/978-3-658-18034-8$$2doi
001378137 035__ $$aSP(OCoLC)988378983
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001378137 050_4 $$aB63
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001378137 1001_ $$aDühring, Lisa,$$eauthor.
001378137 24510 $$aReassessing the relationship between marketing and public relations :$$bnew perspectives from the philosophy of science and history of thought /$$cLisa Dühring ; with a preface by Prof. Dr. Ansgar Zerfass.
001378137 264_1 $$aWiesbaden, Germany :$$bSpringer VS,$$c[2017]
001378137 300__ $$a1 online resource
001378137 336__ $$atext$$btxt$$2rdacontent
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001378137 4901_ $$aResearch
001378137 504__ $$aIncludes bibliographical references.
001378137 5050_ $$aState of Research: The Academic Debate on the Relationship between Marketing and Public Relations -- The Philosophy of the Social Sciences -- The History Marketing Thought -- The History of Public Relations Thought -- New Perspectives on the Future Relationship between Marketing and Public Relations.
001378137 506__ $$aAccess limited to authorized users.
001378137 520__ $$aLisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields. Contents • State of Research: The Academic Debate on the Relationship between Marketing and Public Relations • The Philosophy of the Social Sciences • The History Marketing Thought • The History of Public Relations Thought • New Perspectives on the Future Relationship between Marketing and Public Relations Target Groups Researchers, students and practitioners in the fields of marketing, marketing communications, corporate communications, communications management, public relations, strategic communications and organizational communication The Author Dr. Lisa Dühring is a former research associate at the Institute for Communication and Media Studies, Leipzig, Germany and currently works at the International Office at Leipzig University. Her research interests focus on the fields of critical PR and marketing studies, cross-disciplinary approaches, disciplinary development, and strategic communication.
001378137 650_0 $$aMarketing$$xPhilosophy.
001378137 650_0 $$aPublic relations$$xPhilosophy.
001378137 650_0 $$aCommunication in marketing.
001378137 650_0 $$aPhilosophy and social sciences.
001378137 655_0 $$aElectronic books
001378137 77608 $$iPrinted edition:$$z9783658180331
001378137 830_0 $$aResearch (Wiesbaden, Germany)
001378137 852__ $$bebk
001378137 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-18034-8$$zOnline Access$$91397441.1
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001378137 980__ $$aBIB
001378137 980__ $$aEBOOK
001378137 982__ $$aEbook
001378137 983__ $$aOnline
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