@article{1378142,
      author = {Martínez-López, Francisco J. and Gázquez Abad, Juan  Carlos, and Ailawadi, Kusum L., and Yagüe Guillén, María  Jesús,},
      url = {http://library.usi.edu/record/1378142},
      title = {Advances in National Brand and Private Label Marketing :  Fourth International Conference, 2017 /. International  Conference on Research on National Brand and Private Label  Marketing},
      abstract = {This volume presents the proceedings of the 2017  International Conference on National Brand & Private Label  Marketing - a collection of original, rigorous and highly  relevant contributions. The 2017 NB & PL marketing  conference offers a unique academic forum where researchers  present and discuss original and significant contributions  on the marketing issues that retailers, store brand  managers and national brand managers are now facing. This  year, the three-day event covered a wide range of topics  from fields as varied as retailing, marketing, general  business, psychology, economics and statistics. Further,  the conference addressed diverse areas of application,  including: purchase-decision models, premium private  labels, decisions involved in introducing new products,  M-commerce, private label adoption, assortment decisions,  private label pricing, brand equity and collaborative  relationships. Lastly, a wide variety of theoretical and  methodological approaches were also presented, as is  reflected in many of the book's chapters.},
      doi = {https://doi.org/10.1007/978-3-319-59701-0},
      recid = {1378142},
      pages = {1 online resource :},
}