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001378142 001__ 1378142
001378142 003__ OCoLC
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001378142 019__ $$a992182358$$a996419711$$a999467842$$a1066465907$$a1096870355
001378142 020__ $$a9783319597010$$q(electronic bk.)
001378142 020__ $$a3319597019$$q(electronic bk.)
001378142 020__ $$z9783319597003
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001378142 0247_ $$a10.1007/978-3-319-59701-0$$2doi
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001378142 049__ $$aISEA
001378142 050_4 $$aHF5415.1255
001378142 08204 $$a658.827$$223
001378142 1112_ $$aInternational Conference on Research on National Brand and Private Label Marketing$$n(4th :$$d2017 :$$cBarcelona, Spain)
001378142 24510 $$aAdvances in National Brand and Private Label Marketing :$$bFourth International Conference, 2017 /$$cFrancisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, editors.
001378142 264_1 $$aCham, Switzerland :$$bSpringer,$$c[2017]
001378142 300__ $$a1 online resource :$$billustrations
001378142 336__ $$atext$$btxt$$2rdacontent
001378142 337__ $$acomputer$$bc$$2rdamedia
001378142 338__ $$aonline resource$$bcr$$2rdacarrier
001378142 347__ $$atext file$$bPDF$$2rda
001378142 4901_ $$aSpringer proceedings in business and economics
001378142 504__ $$aIncludes bibliographical references.
001378142 5050_ $$aPreface; Organization; Conference Chairs; Program Committee; Program Organizing Committee; Contents; Part I: Consumer Behaviour I; Consumers ́Responses to Private Labels: Evaluations Extrinsic Cues Imitations; 1 Introduction; 2 Research Questions; 3 Methods and Data; 4 Analysis and Results; 5 Discussion; 5.1 Theoretical and Managerial Implications; 5.2 Limitations and Future Research; References; ``Black Friday:́́ Attitudes, Behavior and Intentions of Greek Consumers; 1 Introduction; 2 Method; 3 Results; 3.1 Knowledge and Sources of Information; 3.2 Attitudes and Buying Behavior.
001378142 5058_ $$a3.3 Future Intentions4 Conclusions; References; Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain; 1 Introduction; 2 Store Attributes Salient for Customer Satisfaction; 3 Unplanned Purchase Behavior in Grocery Retailing and Shopping List Usage; 4 Methods; 4.1 Results; 4.2 Discussion and Conclusions; References; The Influence of Product Context Complexity on Processing Fluency and Product Evaluation Across Shop Environments; References; Part II: Branding.
001378142 5058_ $$aIs It Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs1 Introduction; 2 Background; 3 Method; 3.1 Study 1: Testing the Impact of Celebrity Endorsement on National Brands; 3.2 Study 2: Testing the Impact of Celebrity Endorsement on Private Labels; 4 Statistical Analysis and Results; 5 Discussion; References; New Product Introduction for Private Label Products Compared to Branded by Product Category; 1 Introduction; 2 Literature Review; 2.1 New Product Literature; 2.2 Private Label Literature; 3 Methodology; 4 Hypotheses.
001378142 5058_ $$a5 Analysis6 Conclusion; 7 Limitations; References; The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequenc ... ; 1 Introduction; 2 Literature Review; 3 Method; 4 Analysis; 5 Discussion; 6 Limitations; References; Premium Private Labels and PDO/PGI Products: Effects on Customer Loyalty; 1 Introduction; 2 Conceptual Model and Hypotheses; 3 Methodology; 3.1 Measure Validity; 4 Results; 5 Conclusions; References; Part III: Social Media and Online Context; Witty Celebrity-Endorsed Ads: Share and Share Alike; 1 Introduction.
001378142 5058_ $$a2 Conceptual Background2.1 Attitude Towards the Ad; 2.2 Influences of Online Sharing; 2.3 Humor in Advertising; 2.4 Need for Humor; 2.5 Celebrity Product Endorsements; 3 Methodology; 3.1 Research Question; 3.2 Conceptual Model; 3.3 Qualitative Interviews; 4 Results; 5 Conclusion; References; Complaining at the Store or Through Social Media: The Influence of the Purchase Channel, Satisfaction, and Commitment; 1 Introduction; 2 Literature Review; 2.1 Multichannel Shopping Behaviour; 2.2 Social Media as a Complaint Channel; 2.3 Hypotheses Development; 3 Methodology; 4 Results; 5 Conclusions.
001378142 506__ $$aAccess limited to authorized users.
001378142 520__ $$aThis volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB & PL marketing conference offers a unique academic forum where researchers present and discuss original and significant contributions on the marketing issues that retailers, store brand managers and national brand managers are now facing. This year, the three-day event covered a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. Lastly, a wide variety of theoretical and methodological approaches were also presented, as is reflected in many of the book's chapters.
001378142 588__ $$aOnline resource; title from PDF title page (EBSCO, viewed June 28, 2017).
001378142 650_0 $$aBranding (Marketing)$$vCongresses.
001378142 650_0 $$aOrganizational behavior$$vCongresses.
001378142 650_0 $$aElectronic commerce$$vCongresses.
001378142 650_0 $$aBusiness planning$$vCongresses.
001378142 650_0 $$aExecutive coaching$$vCongresses.
001378142 651_0 $$aBarcelona.
001378142 655_0 $$aElectronic books
001378142 7001_ $$aMartínez-López, Francisco J.$$q(Francisco José),$$eeditor.
001378142 7001_ $$aGázquez Abad, Juan Carlos,$$eeditor.
001378142 7001_ $$aAilawadi, Kusum L.,$$eeditor.
001378142 7001_ $$aYagüe Guillén, María Jesús,$$eeditor.
001378142 77608 $$iPrint version:$$aInternational Conference on Research on National Brand and Private Label Marketing (4th : 2017 : Barcelona, Spain).$$tAdvances in National Brand and Private Label Marketing.$$dCham, Switzerland : Springer, [2017]$$z3319597000$$z9783319597003$$w(OCoLC)985287812
001378142 830_0 $$aSpringer proceedings in business and economics.
001378142 852__ $$bebk
001378142 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-59701-0$$zOnline Access$$91397441.1
001378142 909CO $$ooai:library.usi.edu:1378142$$pGLOBAL_SET
001378142 980__ $$aBIB
001378142 980__ $$aEBOOK
001378142 982__ $$aEbook
001378142 983__ $$aOnline
001378142 994__ $$a92$$bISE