Campaign professionalism during Egypt's 2012 presidential election / Dalia Elsheikh.

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Campaign professionalism during Egypt's 2012 presidential election / Dalia Elsheikh.

9783319759548
331975954X
3319759531
9783319759531

Cham, Switzerland : Palgrave Macmillan, [2018]

English

1 online resource (XV, 282 pages) : 11 illustrations.

10.1007/978-3-319-75954-8 doi

JQ3892 .E57 2018eb

320.014

This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.

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Political campaigning and communication.

Printed edition: 9783319759531

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