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001378400 020__ $$z9781444332377
001378400 020__ $$a9781118378496$$q(electronic bk.)
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001378400 050_4 $$aHF1009.5$$b.H363 2014
001378400 0820_ $$a658.8$$223
001378400 24504 $$aThe handbook of international advertising research /$$cedited by Hong Cheng.
001378400 250__ $$aFirst edition.
001378400 264_1 $$aMalden, Massachusetts :$$bJohn Wiley & Sons,$$c2014.
001378400 264_4 $$c©2014
001378400 300__ $$a1 online resource (657 pages) :$$billustrations, tables.
001378400 336__ $$atext$$2rdacontent
001378400 337__ $$acomputer$$2rdamedia
001378400 338__ $$aonline resource$$2rdacarrier
001378400 4900_ $$aHandbooks in communication and media
001378400 504__ $$aIncludes bibliographical references and indexes.
001378400 506__ $$aAccess limited to authorized users.
001378400 588__ $$aDescription based on online resource; title from PDF title page (ebrary, viewed February 4, 2014).
001378400 650_0 $$aExport marketing$$xResearch$$vCongresses.
001378400 650_0 $$aForeign trade promotion$$xResearch$$vCongresses.
001378400 650_0 $$aAdvertising.
001378400 655_0 $$aElectronic books
001378400 7001_ $$aCheng, Hong.
001378400 77608 $$iPrint version:$$tHandbook of international advertising research.$$bFirst edition.$$dMalden, Massachusetts : John Wiley & Sons, c2014 $$z9781444332377 
001378400 852__ $$bebk
001378400 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1602917$$zOnline Access
001378400 909CO $$ooai:library.usi.edu:1378400$$pGLOBAL_SET
001378400 980__ $$aBIB
001378400 980__ $$aEBOOK
001378400 982__ $$aEbook
001378400 983__ $$aOnline