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001378435 020__ $$a9781606496077$$qe-book
001378435 020__ $$z9781606496060$$qpaperback
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001378435 035__ $$a(OCoLC)874923619
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001378435 050_4 $$aHF5415$$b.W555 2014
001378435 0820_ $$a658.8$$223
001378435 1001_ $$aWilliams, Veronica A.,$$eauthor.
001378435 24510 $$aLeading edge marketing :$$bturning technology into value /$$cVeronica A. Williams.
001378435 250__ $$aFirst edition.
001378435 264_1 $$aNew York, New York (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2014.
001378435 300__ $$a1 online resource (xiv, 228 pages) :$$billustrations.
001378435 336__ $$atext$$2rdacontent
001378435 337__ $$acomputer$$2rdamedia
001378435 338__ $$aonline resource$$2rdacarrier
001378435 4901_ $$aMarketing strategy collection,$$x2150-9662
001378435 500__ $$aPart of: 2014 digital library.
001378435 504__ $$aIncludes bibliographical references (page [223]) and index.
001378435 5050_ $$aForeword -- Acknowledgments -- Preface -- 1. Introduction -- 2. The basics: the 5 Ps: basic components of the framework -- 3. The marketing process, putting it into action -- Epilogue -- Notes -- References -- Index.
001378435 506__ $$aAccess limited to authorized users.
001378435 5203_ $$aLeading Edge Marketing was inspired by the response to several of my articles and speeches, notably The Five Ps of Marketing (www.The5Ps .com). This book is a comprehensive blueprint of the concepts presented in the article. Leading Edge Marketing is intended for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of my book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. Leading Edge Marketing is a comprehensive guide to deliver a winning solution--from concept to profit. Reprinted with permission from The5Ps.com.
001378435 588__ $$aTitle from PDF title page (viewed on March 27, 2014).
001378435 650_0 $$aTechnology$$xMarketing.
001378435 653__ $$aproduct
001378435 653__ $$aprice
001378435 653__ $$apackaging
001378435 653__ $$aplace
001378435 653__ $$apromotion
001378435 653__ $$aThe 5 Ps
001378435 653__ $$amarketing
001378435 653__ $$amanagement
001378435 653__ $$aadvertising
001378435 653__ $$astrategy
001378435 653__ $$aprinciples
001378435 653__ $$atechniques
001378435 653__ $$atools
001378435 653__ $$aprofit
001378435 653__ $$abusiness
001378435 653__ $$ainformation technology
001378435 653__ $$aIT
001378435 653__ $$atelecommunications
001378435 653__ $$acomputing
001378435 653__ $$asoftware
001378435 653__ $$acomputers
001378435 653__ $$aphones
001378435 653__ $$acell phone
001378435 653__ $$aPDA
001378435 653__ $$asystems solution
001378435 653__ $$atablet
001378435 653__ $$achannel
001378435 655_0 $$aElectronic books
001378435 77608 $$iPrint version:$$z9781606496060
001378435 830_0 $$a2014 digital library.
001378435 830_0 $$aMarketing strategy collection.$$x2150-9662
001378435 852__ $$bebk
001378435 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1643811$$zOnline Access
001378435 909CO $$ooai:library.usi.edu:1378435$$pGLOBAL_SET
001378435 980__ $$aBIB
001378435 980__ $$aEBOOK
001378435 982__ $$aEbook
001378435 983__ $$aOnline