TY  - GEN
AU  - Ramaswamy, Venkatram,
AU  - Ozcan, Kerimcan,
CN  - HF5415.5
ID  - 1378454
KW  - Customer relations.
KW  - Relationship marketing.
KW  - Product management.
KW  - Business networks.
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1656998
SN  - 9780804790758
T1  - The co-creation paradigm /
TI  - The co-creation paradigm /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1656998
ER  -