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001378454 020__ $$z9780804789158
001378454 020__ $$a9780804790758$$q(electronic bk.)
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001378454 050_4 $$aHF5415.5$$b.R363 2014
001378454 0820_ $$a658.5/75$$223
001378454 1001_ $$aRamaswamy, Venkatram,$$eauthor.
001378454 24514 $$aThe co-creation paradigm /$$cVenkat Ramaswamy and Kerimcan Ozcan.
001378454 264_1 $$aStanford, California :$$bStanford University Press,$$c2014.
001378454 264_4 $$c©2014
001378454 300__ $$a1 online resource (356 pages) :$$billustrations
001378454 336__ $$atext$$2rdacontent
001378454 337__ $$acomputer$$2rdamedia
001378454 338__ $$aonline resource$$2rdacarrier
001378454 504__ $$aIncludes bibliographical references and index.
001378454 506__ $$aAccess limited to authorized users.
001378454 588__ $$aDescription based on print version record.
001378454 650_0 $$aCustomer relations.
001378454 650_0 $$aRelationship marketing.
001378454 650_0 $$aProduct management.
001378454 650_0 $$aBusiness networks.
001378454 655_0 $$aElectronic books
001378454 7001_ $$aOzcan, Kerimcan,$$d1971-$$eauthor.
001378454 77608 $$iPrint version:$$aRamaswamy, Venkat.$$tCo-creation paradigm.$$dStanford, California : Stanford University Press, c2014 $$z9780804789158 $$w2013043601
001378454 852__ $$bebk
001378454 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1656998$$zOnline Access
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001378454 980__ $$aBIB
001378454 980__ $$aEBOOK
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001378454 983__ $$aOnline