@article{1378559,
      recid = {1378559},
      author = {Pichère, Pierre, and Feys, Brigitte,},
      title = {La stratégie océan bleu selon C. Kim et Mauborgne :  comment identifier les nouveaux relais de croissance? /},
      pages = {1 online resource (36 pages).},
      url = {http://library.usi.edu/record/1378559},
}