Predictive marketing : easy ways every marketer can use customer analytics and big data / Ömer Artun, Dominique Levin.
2015
HF5415 .A7458 2015
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Details
Title
Predictive marketing : easy ways every marketer can use customer analytics and big data / Ömer Artun, Dominique Levin.
Author
ISBN
9781119175803
9781119037323 (electronic bk.)
9781119037323 (electronic bk.)
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., 2015.
Copyright
©2015
Language
English
Description
1 online resource (271 pages)
Call Number
HF5415 .A7458 2015
Dewey Decimal Classification
658.8
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Available in Other Form
Print version: Artun, Ömer, 1969- Predictive marketing : easy ways every marketer can use customer analytics and big data. Hoboken, New Jersey : John Wiley & Sons, Inc., c2015 9781119175803
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