Behavioral marketing : delivering personalized experiences at scale / Dave Walters.
2015
HF5415.1265 .W3655 2015
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Details
Title
Behavioral marketing : delivering personalized experiences at scale / Dave Walters.
Author
ISBN
9781119076575
9781119076438 (electronic bk.)
9781119076391 (electronic bk.)
9781119076438 (electronic bk.)
9781119076391 (electronic bk.)
Published
Hoboken, New Jersey : Wiley, 2015.
Copyright
©2015
Language
English
Description
1 online resource (255 pages) : illustrations (some color), charts, tables
Call Number
HF5415.1265 .W3655 2015
Dewey Decimal Classification
658.8/72
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Walters, Dave, 1968- Behavioral marketing : delivering personalized experiences at scale. Hoboken, New Jersey : Wiley, c2015 9781119076575
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