The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
2015
HF5415.1265 .S368 2015
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Details
Title
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
Variant Title
New rules of marketing and PR
Edition
Fifth edition.
ISBN
9781119070481
9781119070665 (electronic bk.)
9781119070672 (electronic bk.)
9781119070665 (electronic bk.)
9781119070672 (electronic bk.)
Published
Hoboken, New Jersey : Wiley, 2015.
Copyright
©2015
Language
English
Description
1 online resource (465 pages)
Call Number
HF5415.1265 .S368 2015
Dewey Decimal Classification
658.8/72
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Scott, David Meerman. New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. Fifth edition. Hoboken, New Jersey : Wiley, c2015 9781119070481
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