TY - GEN AU - Schmarzo, Bill, CN - HD38.7 ID - 1378926 KW - Business intelligence KW - Big data. KW - Business planning KW - Data mining. LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4189588 SN - 9781119181385 SN - 9781119238843 T1 - Big data MBA :driving business strategies with data science / TI - Big data MBA :driving business strategies with data science / UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4189588 ER -