TY - GEN AU - London, Ted, CN - HD60.5.D44 ID - 1379016 KW - Social entrepreneurship KW - Industrial management KW - Success in business KW - Business planning KW - Markets KW - Poverty KW - Low-income consumers LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4414771 SN - 9780804797337 T1 - The base of the pyramid promise :building businesses with impact and scale / TI - The base of the pyramid promise :building businesses with impact and scale / UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4414771 ER -