TY - GEN AU - López, Santiago, CN - HF5415.55 ID - 1379196 KW - Relationship marketing. KW - Marketing. KW - Marketing LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4771410 SN - 9781622730537 T1 - Value-based marketing strategy :pricing and costs for relationship marketing / TI - Value-based marketing strategy :pricing and costs for relationship marketing / UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4771410 ER -