Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez.
2014
HF5415.55 .L67 2014
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Details
Title
Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez.
Author
ISBN
9781622730209
9781622730537 (electronic bk.)
9781622730537 (electronic bk.)
Published
Wilmington, Delaware : Vernon Press, [2014]
Copyright
©2014
Language
English
Description
1 online resource (310 pages) : illustrations
Call Number
HF5415.55 .L67 2014
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed January 9, 2017).
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