TY - GEN AU - Kürble, Peter, AU - Lischka, Helena Maria, CN - HF5415.2 ID - 1379366 KW - Marketing research. LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5157524 SN - 9783110526097 T1 - Trends und Forschung Im Marketingmanagement / TI - Trends und Forschung Im Marketingmanagement / UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5157524 ER -