@article{1379440,
      author = {Pichère, Pierre, and Feys, Brigitte, and Lobeck,  Mareike,},
      url = {http://library.usi.edu/record/1379440},
      title = {Die Blue-Ocean-Strategie : Neue Wege, die Konkurrenz  hinter sich zu lassen /},
      recid = {1379440},
      pages = {1 online resource (28 pages)},
}