@article{1379532,
      recid = {1379532},
      author = {Tybout, Alice M., and Calkins, Tim,},
      title = {Kellogg on branding in a hyper-connected world /},
      pages = {1 online resource (369 pages)},
      note = {Includes index.},
      url = {http://library.usi.edu/record/1379532},
}