TY  - GEN
AU  - Tybout, Alice M.,
AU  - Calkins, Tim,
CN  - HD69.B7
ID  - 1379532
KW  - Brand name products.
KW  - Branding (Marketing)
KW  - Internet marketing.
KW  - Customer relations
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5741223
N1  - Includes index.
SN  - 9781119533283
SN  - 9781119533290
T1  - Kellogg on branding in a hyper-connected world /
TI  - Kellogg on branding in a hyper-connected world /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5741223
ER  -