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001379532 020__ $$z9781119533184
001379532 020__ $$a9781119533283$$q(electronic bk.)
001379532 020__ $$a9781119533290$$q(electronic bk.)
001379532 035__ $$a(MiAaPQ)EBC5741223
001379532 035__ $$a(Au-PeEL)EBL5741223
001379532 035__ $$a(OCoLC)1077575702
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001379532 050_4 $$aHD69.B7$$b.K455 2019
001379532 0820_ $$a658.8/27$$223
001379532 24500 $$aKellogg on branding in a hyper-connected world /$$cedited by Alice M. Tybout, Tim Calkins.
001379532 264_1 $$aHoboken, New Jersey :$$bWiley,$$c[2019]
001379532 264_4 $$c©2019
001379532 300__ $$a1 online resource (369 pages)
001379532 336__ $$atext$$btxt$$2rdacontent
001379532 337__ $$acomputer$$bc$$2rdamedia
001379532 338__ $$aonline resource$$bcr$$2rdacarrier
001379532 500__ $$aIncludes index.
001379532 506__ $$aAccess limited to authorized users.
001379532 588__ $$aDescription based on print version record.
001379532 650_0 $$aBrand name products.
001379532 650_0 $$aBranding (Marketing)
001379532 650_0 $$aInternet marketing.
001379532 650_0 $$aCustomer relations$$xManagement.
001379532 655_0 $$aElectronic books
001379532 7001_ $$aTybout, Alice M.,$$eeditor.
001379532 7001_ $$aCalkins, Tim,$$eeditor.
001379532 77608 $$iPrint version:$$tKellogg on branding in a hyper-connected world.$$dHoboken, New Jersey : Wiley, c2019 $$z9781119533184 $$w(DLC) 2018057398
001379532 852__ $$bebk
001379532 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5741223$$zOnline Access
001379532 909CO $$ooai:library.usi.edu:1379532$$pGLOBAL_SET
001379532 980__ $$aBIB
001379532 980__ $$aEBOOK
001379532 982__ $$aEbook
001379532 983__ $$aOnline