Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.
2019
HD69.B7 .K455 2019
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Linked e-resources
Linked Resource
Details
Title
Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.
ISBN
9781119533184
9781119533283 (electronic bk.)
9781119533290 (electronic bk.)
9781119533283 (electronic bk.)
9781119533290 (electronic bk.)
Published
Hoboken, New Jersey : Wiley, [2019]
Copyright
©2019
Language
English
Description
1 online resource (369 pages)
Call Number
HD69.B7 .K455 2019
Dewey Decimal Classification
658.8/27
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Available in Other Form
Linked Resources
Record Appears in