Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.
2019
HD69.B7 .K455 2019
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Details
Title
Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.
ISBN
9781119533184
9781119533283 (electronic bk.)
9781119533290 (electronic bk.)
9781119533283 (electronic bk.)
9781119533290 (electronic bk.)
Published
Hoboken, New Jersey : Wiley, [2019]
Copyright
©2019
Language
English
Description
1 online resource (369 pages)
Call Number
HD69.B7 .K455 2019
Dewey Decimal Classification
658.8/27
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Tybout, Alice M., editor.
Calkins, Tim, editor.
Calkins, Tim, editor.
Available in Other Form
Kellogg on branding in a hyper-connected world.
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